Custom hand-painted signage for La-Z-Boy’s new concept store in Lincoln Park, Chicago, combining La-Z-Boy’s graphic assets with original designs and hand-lettering. Under the art direction of Hello Mercer, 2024.
Faux aged exterior “ghost sign” on brick hand-lettered based on an original layout by Hello Mercer, using a vintage La-Z-Boy logo
Client’s logo on exterior brick
Client’s alternate logo double sided on reverse glass. The white areas were painted first in reverse, then the navy was painted on behind the white, followed by painting the same graphic flipped to face inside.
Brick vestibule sign
Some quick hand-lettering on a vintage mirror
Entrance view showing multiple painted projects. Dimensional signage by Jones Sign.
I added my paint and lettering to a pre-fabricated dimensional sign for the vestibule.
Reverse of the vestibule glass sign.
A peek behind the scenes:
